It also can also represent multiple images in a file, which can be used for animations, and allows a separate palette of up to 256 colors for each frame. The format can contain up to 8 bits per pixel, allowing a single image to reference its own palette of up to 256 different colors chosen from the 24-bit RGB color space. The Graphics Interchange Format ( GIF / ɡ ɪ f/ GHIF or / dʒ ɪ f/ JIF, see pronunciation) is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released on June 15, 1987.